Cadbury Careers Vacancy for Senior Brand Manager - Stride

Open Innovation was assigned a permanent champion at Cadbury in 2007, on the recommendation of the Chief Technical Officer. Since then the team has grown in size, responsibility and renown to become a core part of the global Cadbury innovation process.

The Cadbury business model has always had its basis on innovation, underpinned by solid research and development. Our long heritage would not have followed the same path were it not for the strength of our global Science & Technology (S&T) function. With all of our prestigious history and scientific capability in mind, Cadbury is fully aware that we cannot achieve all of our innovation goals alone.

We are convinced that others have breakthrough ideas that we may not have thought of and as a result we have committed to Open Innovation and forming relationships with people outside Cadbury. In fact, you’d be amazed at some of the places we now look for key relevant innovations: fields as far away from confectionery as metallurgy and astronomy
Senior Brand Manager - Stride

Ref: CSAC962-1
Region: USA
Job Location: New Jersey
Function: Marketing

Purpose

The Senior Brand Manager is a key contributor to the overall brand team. The Brand Manager is the "brand champion" responsible for leadership of a brand (or group of brands) to achieve specified volume, profit and share. Individuals in this position spend significant time performing competitive strategic analysis, consumer segmentation and consumer insight development.


Accountabilities

Through leadership of the Brand and Business Team, the Brand Manager is responsible for coaching, training, skill development, and career planning within the brand group, achieving and maintaining a high level of morale among the brand and business team, establishing with senior management the short and long range tonnage, profit and market share objectives and responsible for P&L.

Responsibilities also include setting priorities and leading Sales, Sales Promotion, Legal, Creative Services, R&D, Finance, Production, Production Planning, Quality and the Agency in achievement of the Brand's business objectives, identifying new product and line extension opportunities, directing R&D activities in product development and testing; developing business plans and marketing programs, working with Market Research to develop an ongoing base of knowledge to achieve a thorough understanding of both the consumer and the product and developing innovative approaches, solutions, and specific plans to more effectively and efficiently manage the business system.

Pre-Requisites

 Education: Bachelors required; MBA preferred.
 Minimum of 7 years experience in brand marketing in a CPG company. 5-15% travel required. Experience in consumer products industry with strong knowledge of core elements of the marketing mix.
 Self-starter with strong ownership, able to work independently on projects.
 Solid organizational and project management skills; able to establish priorities; strong detailed execution and strong ability to multi-task.
 Strong negotiation skills; understand and uses informal networks to accomplish tasks.
 Ability to lead and influence cross-functional teams and senior management.
 Strong analytical skills; ability to synthesize information to develop understanding of key insights.
 Strong problem solving and business/commercial skills.
 Consumer knowledge and understanding of consumer trends and competitive environment.
 Passion for consumer packaged goods marketing and uncovering consumer insights.
 Solid strategic and conceptual thinking skills.
 Creative thinker who can bring innovation to projects and processes.
 Solid written and verbal communication skills including presentation skills.

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