Right Skills: Every job requires some core skills. Hopefully you have some or all of the skills required for the job. It is unusual for any candidate to have a complete match for every aspect of the job requirements. Nevertheless, before you are prepared to answer the key question, you must understand what the employer is looking for in a candidate. If you have experience in the industry, you are likely familiar with the specific job requirements. If you don't have experience or if you are a recent graduate, then find out what skills are required for the job by asking around. If you don't have the skills or are making a career change, then you either need to go back to school or look for an entry-level job where you can acquire the skills. In today's competitive environment, having the right skills is a minimum job requirement.
Right Experience: If you are looking for something more than an entry-level job, then you must have experience. Employers will pay a premium for people who have been through the "school of hard knocks" and can bring their experience with them to a new job. If you have relevant experience, then you will quickly become productive without a long training period. Furthermore, you are less likely to make "rookie" mistakes that could cost the employer money, production time, and possibly customers.
Right Attitude: More than skills and experience is the right attitude. When people are fired, more often than not, the reason is poor attitude and not their technical ability to do the job. Employers look for people who can work together well with others. Business is a team sport. While individual positions are important, every enterprise succeeds based on the ability of everyone in the organization to work together and succeed as a team. Thus, bringing the "right attitude" to the game is a key to a successful job search.
These are three critical elements to answer the basic question for all employers: "Why should we hire you?" If you can craft a concise response that includes the right skills, the right experience and the right attitude, you will be on your way to respond with confidence. This will be your "elevator pitch" that you can practice until you can say it without thinking about it. Whatever else you might be asked, nothing is more important than conveying this core message. Even if the question is never asked, you can conclude your interview by summarizing the essence of why they should hire you, and leave them with a positive lasting message to remember you. While this will not guarantee you will get hired, it will be the best way to maximize your chances of success.
Leonard Kloeber is an author and leadership consultant. He has extensive leadership experience as business executive and as a military officer. He has been a hands-on leader in a variety of organizations large and small. Most recently he was a human resources executive for a Fortune 100 company. His book - Victory Principles, Leadership Lessons from D-Day - illustrates seven bedrock leadership principles that all successful leaders use. Download a free summary of the Victory Principles at: http://www.victoryprinciples.com and find other bonus materials for leaders. Contact him at staffride@gmail.com or find his book Victory Principles at http://www.leadershipthebook.com
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