Federated Media: Job Vacancy for Regional Sales Manager

Federated Media was born in 2005 – in a garage, of course – to create a business model for the best independent publishers. These new media companies generated tremendous reader engagement, but no one site was large enough to work with major brands on its own.Founder John Battelle started with his friends at Boing Boing; before long FM represented many of the best independent sites.

The sites and applications we represent span many topic areas and feature various types of content (blogs, apps, community platforms, video, etc.) but they all share a common trait: They’re engaged in quality conversations with their audiences and the broader web. People who go to those sites are more likely than the typical Internet visitor to engage in conversation. These communities of influencers fuel the social web.



FM develops programs and products that help brands engage in those conversations and host their own dialogues with current and potential customers. As we’ve grown to have offices across North America and represent a larger number of partners, that basic principle continues to describe our business.

Federated Media powers the best of the independent web. A native digital media player, FM combines the best-in-class ad solutions and engagement of a premium media company with the reach of a world class network.

Using proprietary processes and tools, FM identifies and connects the highest-quality audiences and conversations across the web, then provides streamlined ways for marketers to add value to those conversations at scale and with deep engagement. We seek qualified candidate for the below position.

Job Title: Regional Sales Manager 
Location: New York, NY

We help our marketing partners earn audiences, not just buy them.

Regional Sales Manager Summary of Duties

• Drive advertising revenue through direct sales by prospecting, developing new opportunities and renewing revenue with existing partners to maximize long-term growth within a defined territory.
• Meet and exceed a quarterly sales quota by selling standard media, sponsorships and custom solutions.
• Conduct consultative and strategic sales by educating agency and client partners on market trends, advertising strategies and measurement/reporting of conversational marketing to position Federated Media as a leader in the space.
• Own and foster relationships across agencies and clients with a focus on senior level executives to drive revenue growth.
• Identify opportunities and make proactive recommendations to drive revenue growth outside of the RFP cycle.
• Review RFPs and make recommendations that will stand out and deliver results.
• Partner with and mentor Account Executives to ensure maximum territory penetration and professional development.

 Requirements of the job, including education and experience

• Be a self-starter and natural leader with a strong desire to win and grow personally and professionally.
• Think creatively, sell strategically, and communicate complex solutions efficiently both internally and externally.
• Be extremely knowledgeable and passionate about online media and the web as a marketing platform - specifically conversational media (blogs, micro-blogs, social networks, applications, video, mobile, etc.) 
• Have a proven track record of profitable sales, relationship building, and customer retention with Fortune 500 brand marketers and their agencies.
• Demonstrate analytical ability and experience with project management.
• Have an engaging leadership style while valuing teamwork and development.
• The ability to handle multiple challenges at once and being able to prioritize those tasks accordingly.
• BS/BA degree or equivalent training and experience.
• 3 - 5 years of digital advertising sales experience.

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