MTN Liberia Recruits CMO

Job mission

To provide a clear strategic direction and vision, ensuring brand development and revenue generation from new/existing products, financial viability and sustainability as well as evolving Liberia’s leading customer service organization through consistent focus on activities and behaviors which influence a positive customer experience and overall improvement of business performance.

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KPA duties

Task Complexity: 
•Responsible for defining and positioning commercial strategies and tactics to ensure commercial objectives are achieved.
•Responsible for developing, initiating and following up quantitative & qualitative market research campaigns.
•Recommend promotional cost budget and ensures that promotional does not exceed approved budget.
•Responsible for measuring the efficiency of specific marketing campaigns from quantitative and qualitative aspect.
•Develop methods to establish, develop & improve customer interface and consumer product marketing
•Responsible forecasting potential sales per segment, through research or client purchasing power, identifying customer needs and taking into account the competitive environment.
•Ensure marketing activities are compliant with applicable laws
•Communicate the organization’s culture and image to internal and external stakeholders
•Develop business plan.
•Manage risk pertaining to the department.
•Ensure accurate reporting and inform the Chief Executive Officer of trends & changes as it affects Commercial Department in LCC.

Supervisory / Leadership / Managerial Complexity: 
•Identify and recommend developmental trainings for subordinates.
•Set objective and ensure a smooth monitoring of staff performance
•Coach and motivate staff

Role Complexity:
•Distribution and sales for successful rollout of products into the market place
•Technical department for product development and delivery
•Customer service to ensure coherence in the message going to customers

Educational requirements

•First Degree in Business Administration, Marketing or a related discipline
•MBA will be desirable

Experience required

•At least 10 years work experience of which 5 years heading the Marketing function of a large organization. Preferably a multinational plus Telecom Industry knowledge.

Skills required

Must live the MTN Values of
•Can Do; Integrity; Leadership; Innovation; Relationships

Professional competencies: 
•Business Development
•Strong knowledge of marketing methods (market research, quantitative and qualitative analysis, advertising, channels, media, etc.).
•Strong knowledge of customer segments and needs.
•Contract Management
•Customer Focus
•Customer Satisfaction Measurement
•General Administration
•Marketing and Sales Acumen
•Proficiency in standard MS Office applications is required (Excel, Power Point)
•Problem Solving
•Product and Service Advice and Support
•Reporting
•Relationship Building
•Risk Management
•Stakeholder Relations Management
•Telecommunications Business Savvy

Behavioural qualities: People sensitivity (must be approachable)
•Leadership & People Management Skills
•Coaching & Developing
•Managing Accountability
•Team Building
•Good negotiation Skills
•Taking Initiative
•Results/Goal oriented
•Good project management skills
•Ability to coordinate activities across several departments
•Strong communication and interpersonal skills
•Solid analytical and decision making skills
•Adaptability
Other information
Reference No: DXB050
Position Type: Contract – Limited
Affirmative Action: Open to All
Salary:
Additional:

Applications close 20 Apr 2011.

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